Korea Calligraphy Association

Korea Calligraphy Association

Korea Calligraphy Association

Celebrating Korean Traditional Arts Globally

Celebrating Korean Traditional Arts Globally

Client :

Korea Calligraphy Association & Sampyung Scholarship Foundation

Role :

Marketing Manager & Brand Designer

Duration :

2021 - 2023

Services :

Branding Design, Exhibition Design, Art Curation

The Sampyung Scholarship Foundation is a nonprofit organization dedicated to preserving and promoting traditional Korean art forms through education and scholarships. By offering financial support and fostering collaboration with established professionals, the Foundation ensures that future leaders in the arts contribute to the sustainability and global recognition of Korean cultural traditions. As the sole designer and marketing manager, I led the branding, exhibition planning, and marketing campaigns for the Foundation. One of the highlights was the "Line & Gesture" exhibition, which showcased artworks from 100 master artists in Korea. The event successfully raised $25,000 in scholarships, which were awarded to the ANSWF, further supporting the development of emerging talent in the Korean art community.

A mockup of a Macbook with notch
A screenshot from a website header
A screenshot from a website header

A special thank you to all the sponsors and donors whose generous support made this project possible
- Jinro, Korea Calligraphy Association, Bank of Hope, Mainstream Capital Management.