Doheny Club

Doheny Club

Doheny Club

Networking App for New Age Golfers

Networking App for New Age Golfers

Client :

Personal Capstone Project

Role :

Sole Designer

Duration :

2024

Services :

UX Resarch + Design

Doheny Club is a mobile app designed for beginner golfers aged 18–35, who began playing during the sport's post-2020 boom. The app addresses the challenges of transitioning from the driving range to the course by offering a customizable pairing system that matches users with golfers of similar skill levels, promoting confidence and reducing discomfort. This project aims to create an inclusive platform that helps beginner golfers find compatible partners and build a supportive community. It enables personalized pairing based on experience and preferences, with a focus on fostering connections, particularly among female players. Through user research and iterative design, it reduces intimidation and makes golf more accessible, encouraging skill development and participation.

This capstone project was completed as part of the Springboard Bootcamp. Further design details and prototypes can be provided upon request